Posted by Jon Brewin

With no real rooting interest in the Super Bowl Sunday night, I was hoping for two things – a good game and decent commercials. For the most part, I was disappointed with both. The game was a massacre from the first snap and the commercials were fair, but not what we’ve come to expect from the typical Super Bowl insanity.
It wasn’t until Monday that I saw the entirety of the ad that apparently created a mass of controversy, at least if what I heard on the radio and observed on social media is as widespread as it seems. Coca Cola’s commercial featured “America the Beautiful” sung in a variety of languages over images of the diversity that is the United States of America. Coke was accused of pushing a political agenda, of dishonoring the history of America, of being embarrassed to be American, and a host of other things. I tend to agree with my friend Joel Rainey that their intent was “getting people to buy Coke products”. But how should we, as followers of Jesus respond to the multiculturalism around us?
First, we should be grateful for the opportunities it presents us. Never before have we truly had the world at our doorstep as we do now. We are a people tasked with taking the reality of the gospel to every tribe, tongue, people, and nation, and while they may not all be on our doorstep, most of them are within easy reach (at least for those of you reading this near a city of some size). On a regular basis, I interact with individuals from countries across the globe, and most of them have family still located in their country of origin. If we embrace the opportunity before us and take the gospel just to those we cross paths with every day, we can have an international impact without even changing our normal routine.
We need to be humbled. For all the greatness I believe this country holds, we are not the center of the world, or of the plan of God. There is much that is good in the Church here, but there is much to rejoice in in the Church the world over. The gospel will advance with or without us. While we must be grateful for the opportunities, we must remember that not looking like us doesn’t mean they do not already have the gospel.
Finally, we should be hopeful. This world is not our home. We await the arrival of the King and Kingdom that knows no national language or border. One day we will kneel shoulder to shoulder with our brothers and sisters – some of whom have suffered far more than we have for that privilege – and sing a new song. We will rejoice in a common salvation secured by a common Savior who by His blood “randomized people for God from every tribe and language and people and nation.” (Rev. 5:9, ESV)  That is or ultimate hope.